In a world where consolidation is the fashion, and hotel companies are growing larger by the day,we truly believe that \"small is beautiful\". That is not to say we do not believe in growth, but rather we feel that growth strategies must be balanced with the need to maintain cultural integrity. This includes important elements such as character, personality and style since it is these sorts of things that distinguish one company from another and hence create competitive advantage.In our business strategy, we take pride in balancing the needs of all of our guests and our associates. We set priorities according to the needs of the time, and our scale enables us to adapt our strategies as these needs change
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